To celebrate the 4th of July weekend, we created the Red, White, and Jewels Campaign for My Story. The main focus of this campaign was a 4th of July Flash Sale that was designed to drive traffic to My Story’s website and encourage jewelry purchases. We also decided to feature July’s Birthstone, to inspire customers to buy sentimental ruby jewelry on the day of the sale. We initially alerted people of the sale through an email campaign and furthered the promotional reach on socials. The content creation included stories, posts, and a reel that we posted on Instagram throughout the weekend. We wanted the reel to achieve a 4th of July aesthetic, so we edited all the images to be red, white, and blue. Everything followed a red white, and blue aesthetic; we even went as far as color-correcting all the photos in the reel to match the theme